Transcript

Welcome to our cell doctor forum. It’s always an honor when you show up to talk about our procedures.

O-Shot® Survey

I’m crunching some numbers right now, and it’s very exciting and fun to find out that my wife is much better at statistics than I am, so she’s helping me crunch the numbers. But we have something I think pretty remarkable to brag about: about 10 years ago I set up a system where when someone does the O-Shot® or the P-Shot®, they can, when you provide an O-Shot® or a P-Shot® for one of your people, you can enroll them in a survey. Three separate servers deliver the survey, the last being the HIPAA-compliant version of SurveyMonkey.

Everything is kept so that the person can’t be identified and so that the data can’t be corrupted. I’ll draw it out for you when we publish the data, but we finally decided it’s time to analyze it.

It’s been 10 years. We had over 235 providers enroll at least one person. Over 2,000 women were enrolled.

 We’re looking at female sexual distress and how it responds, and the numbers are beautiful. Very, very beautiful. Those numbers are usually not seen coming from the community, which we are. We’re a grassroots community-type organization. Yes, we have people in our group who are university professors, faculty at various universities, and medical schools. Still, we’re gathering the data from the community as well, primarily from the community. But we’ve done this right. The data is strong, strong, strong.

So, I’ll be presenting it in Morocco in November, but it will be published. I’m sure of that, and it should be encouraging to you. I think when you see the numbers, I just wanted to mention that it’s coming. Tonight is more about the nuances of how to do the procedures, and I’d like to throw in a marketing tip or two.

Our Members AI Search

Once again, our software is working because no questions were posted to the website. So I will give you some more nuances regarding marketing that I think you’ll hopefully find helpful. I wanted to remind you that this is here, and it could be the reason our questions have gone down in number, because this looks simple, but it’s an AI app.

Before, when you click search, it would find indiscriminately all the mentions of whatever you’re searching, but now you can work this like ChatGPT, and it’s on all the membership sites. It’s read all of the documents, which is of course, if you look at our archives, you can see it goes back to 2016 on this one. Actually, the website is older than that, but we have content for quite a number. So you can see there’s usually at least three or four entries per month.

We have over 800 videos now and millions of words of content.

AI can read that and give you a more intelligent synthesized answer to your questions and a more intelligent recommendation about which of our articles to read. That could be accounting for that. Before I plunge into the marketing, let me see if anyone on the call has a question you want me to cover or have the group cover.

1,000 True Fans

 First, I want to dive deep into this 1,000 True Fans. We covered this not too long ago, but I want to point out one of the main points in here is that of course, the premise of this article, if you weren’t on previous times when I’ve covered this, it’s a classic on internet marketing.

I will put it in the chat box for you because I reread this, I probably read this a couple of times a year for a long time, four years. Let me put this in the chat box so you’ll have it. Here’s the link. I recommend you print it out. And then there’s an updated version. This went viral, and so many people read it, that he did another updated version, which is  linked to it somewhere.

 This is how and why Taylor Swift was the first musician to become a billionaire just from her music. There are other billionaire musicians, but not many. And she’s the first to do it just with her music, and she’s following this, and I actually met the man hired by her father to make her famous, and this is the strategy they followed.

Before I get too deep into it, I’ll show you this one. Let’s see, where is it?

This guy. So this fella launched a whole line, made a fortune in a denim company, and he did it just on email, and he was so successful with it, which is essentially a free way to market. He was so successful with it. He put out a book about email and you can find it on Amazon.

I’ll put this link in your chat box too. Let’s see. Well, I’ll put it in the email that goes out. Anyway, David Hyatt, and you don’t have to read it because I will teach you what’s in there, essentially. It’s more motivational than instructional. The bottom line is that you want a fan base, and your fan base is your patients. And if you’re selling something else, it’s whoever; you might have more than one fan base.

So, starting in 1999, I started building a fan base for my internal medicine practice, which morphed into a separate fan base for women and men who wanted my cosmetic work, all driven by email. Then, after some of my procedures became widely known, I started developing a fan base for physicians and physician extenders who wanted to make a difference in their patients’ lives by doing something that insurance does not pay for.

The Wall Street Journal About Email

You can charge cash for it. It was all done via email. There were times when I dipped into the ad words arena. It’s hard to stay there because of the censorship. So anyway, this article came out in the Wall Street Journal in 2019, right before COVID-19. Let me read parts of it, and then I’ll tie it into the 1,000 Fans things.

He starts by saying, “The algorithm that powered social media represents its ever-rising costs.”

The ads started off when I first started using Google Click ads; it was a penny to 5 cents for a click. Of course, those days are gone. And more importantly, the censorship. We have people who try their luck with the ads, and you’ll have everything built up, and then it all goes away.

But so far, still no one is censoring email, right?

In this article in the Wall Street Journal, they mentioned the man I just talked with you about, Hyatt, who wrote a book about his emails. It has the highest return on investment per dollar spent by the Data & Marketing Association. They mentioned this was pre-COVID. They mentioned the censorship, and I saved this for you, this was not out yet, but I put this here to remind you.

See, this happened five years later, but we all know now it’s widely admitted that people were censored because of their views, their political views, and their scientific views. I was on Facebook’s most dangerous people list for a while, and I don’t know for sure. Still, I think it might’ve been because I did a linear regression analysis on plotting death rate versus population density and used that as a predictive model to figure out if the masks were helping or not. It was math, it was not my opinion, and it indicated that the states that were more lenient on masks were having fewer deaths per million. I put a link to that on Facebook, and now Zuckerberg admits that he was pressured to censor people like me who had a different opinion than Big Brother, but that doesn’t just apply…

So that’s a medical thing. That’s not a political thing; that’s a medical opinion shown with college math. This was not high-end calculus. This was college linear algebra that I used to create that model. And it’s even more tremendously censored regarding PRP and sex, and even just being a physician, because there is that worry that if you talk about something. Then you advertise it, and one of the big platforms like Google takes your money and prints the ad, and then there’s a bad outcome: the patient’s attorney will go after the platform, not just the physician.

So people are being banned just because they’re a doctor. That’s it. Just being a doctor can get your account taken down. So there’s a couple of points in here I want to remind you about. One is that, because people have this thing called the unsubscribe button, it changes the dynamic.

People go there for different reasons. If you’re scrolling through social media, it’s mind-numbing; you want to maybe check on your family and what other people are doing. They can jump off a building or whatever you’re looking at, twerking or ranting about something political. But for a long-form message, the email works, and they mentioned most people are sitting there when they want something not mindless, they want something mindful, they will usually sit on their cell phone and read. That’s where they’re reading most of your emails, right?

We’ve already covered this about censorship, so let’s just go with the idea that if you want to send something uncensored and not put it in a post with a stamp in an envelope, all you really have left is email. That’s it.

If you want a 1,000 True Fans who are keeping track of you, you’re their doctor version of a reality star, you’re their Kim Kardashian, you’re their Taylor Swift. In the medical world, how do you do it if you’re just delivering eye-catching, mindless content on social media?

Relatively so, I’m not saying what you’re doing is mindless, but if it’s mindless and relative to a long-form email, there’s not enough content to develop the fan mentality. Maybe you saw them in the office yesterday and saved their life, making them fans.

But a fan of your material who wants to read your email, you could have saved their life. But if your content is dancing, showing cleavage, or telling jokes, other people do that better than most physicians. So they’re not being entertained, but they trust you more than the Mayo Clinic for ideas and thoughts about how to live a happy, healthy life.

So that’s where you stay. The overall content has a range or a division that goes like this: It’s about 70% showing them why they should do what they already know how to do, so there aren’t many life-changing inventions coming out daily. If you notice, most of what I cover in journal club is stuff you’ve already read, but it’s another paper. We’re doing another paper. It’s worth it because we’re giving longitudinal data that hasn’t existed before, with a ten-year window and a cohort of over 2,000 people. But it’s still talking about, yeah, the O-Shot® makes your sex better.

So that comes into the category of information that further convinces, further motivates me and convinces me, which is not the same thing, convinces me with data and motivates me with emotion that what I already know to be doing, I should do it. Okay, so it’s motivational, but it’s not a new idea. And then about 10% of it is when you have something new that I need to tell you. This is a new thing you should be doing. I read something today where a study came out showing that if you freeze your bread and then you toast your bread, the wheat in there becomes less glycogenic and becomes more of a fiber and it actually helps your gut health and doesn’t spike your sugar so much. 

So buying your bread in bulk, freezing a loaf, the loaves in the freezer, and then thawing it in the toaster gives you a different type of wheat.

There’s something in the old book, The Miracle of Fasting by Paul Bragg, that came out forever ago. He was 86 years old when he wrote the book, which motivated Jack Lane as a child. So it tells you how old it is and in that book, he talks about toasting your bread. He calls it really toasting your bread until it’s dry and powdery. You just knew intuitively, you didn’t have to study, you just knew intuitively it didn’t spike your sugar so much. All right, so those are two different, widely varying things.

Jack, Paul Bragg hypothesized it, but now we have new data that shows that toasting bread before eating it might be healthier. So that would fall into that category, and you’re reading that sort of thing every day, but you’re not talking about it.

So, how do you get the fans? And remember [inaudible 00:15:20] if you do the math, you only need about 250 true fans who are coming to you just for cosmetic botulinum toxin to replace the income of most internists and family practitioners who work very, very hard for the same amount of money. It only takes about 10 hours a week with no phone calls at night to create that income.

I did that math for a class recently in our hands-on botulinum course, but you can calculate it out. So how do you know how many fans you have? You can count charts. Some of those people might not see you in forever.

The fans I’m talking about are the ones who read your email. They want to see your following email. They miss it if you don’t send it. They may not read all of them, but you have

 an open rate of 35 to 50% with a click rate of 10%. That number, those people, is what I would like you to consider counting. And you’re going to make, in a cash practice, you should be making somewhere between $2,000 to $3,000 a year per name that’s on that list. Some may just be reading and never coming to see you because they’ve signed up for your newsletter on your website. Some of them…

But they have a sister who lives close to you, whom they forward the email to, and she comes to see you. So they’re reading your emails and when you take the middleman out, which is your insurance carrier and it’s just you talking to the person who’s able to give you money, either in your office or buy one of your products, your vitamins or your cosmetic creams, then that’s a true fan base. And so you think, “Well, what’s the income I want?” And if you divide that by 2,000, that’ll tell you about how many people you need on your email list to have an all-cash practice and what’s happened when some people… I go into great detail about how to implement that in our five-notes course. I’ll show you that right now. This is the course; let’s see if I can open it up for you.

Some of you have done it already, but it lives on the Cellular Medicine Association website. but I recorded this course live. I said I would do six weeks, each class being two 50-minute sessions, and I wound up doing more. But the fundamental part of it is two 50-minute lessons, six weeks’ worth. And the people who have done this for the people that have done this, it has become life-changing. This is the picture of how it all fits together. But in the process of following an organized consistent method of just starting with an hour per week on whatever your least busy day is in the morning, and as the money starts to come in, make it into 30 minutes to an hour, six days a week in the morning, you’ll do more of what you like to do and less of what you don’t want to do and be paid better for it if you make a practice of doing this.

And the side effect will be that you know more. But back to this thing. That content that you’re making by doing this, which is reading an organized process for processing your notes and turning it into an email, that’s it. You see email right in the middle of the system and the email takes them to web pages that have pictures and videos on them where they can either give you money or use a form to book an appointment. That’s it. However, as a side effect of that, this we’re about to study is a cohort of over 2,000 people who were assigned to us by our providers, 400 plus providers. And then, around 1,200 of them had an initial female section of the stress scale [inaudible 00:19:34]. None of that could have happened without email. None of it. The emails told the providers about it.

Many of the patients wound up at the provider’s office because of an email, and all of it would’ve been censored by social media. Google click ads would’ve been taken down, it all went uncensored through email. And no matter what’s going on with this, it isn’t very clear sometimes. Even if Google says they ban click ads advertising something, let’s use PRP. It doesn’t mean that they want index your web page. Just your web page is independent of them. So they can index that, but they are not in between you and your patient so they’re not at risk for being sued. So they’ll index your page, index your whole website, but they may ban your ad taking people to that website, but they’re not censoring your email. So that’s the system and then that list is where your gold lives, your soul satisfaction. That’s why I have a big heart there, because this list comes to want to know what you have to think, because their life’s better because they read your email

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And that’s how the man built an empire in the jeans business that I just referred to in the Wall Street Journal, this Wall Street Journal and this man, he built an empire in the jeans business and did it using email as his primary advertisement and was so successful at it. He wrote a book because people wanted to know how he did it. Well, I’m telling you how to do it. You don’t have to read his, you can read his book if you want. You should read as many books as you can about it, but I’m telling you in greater detail than he did in his book in my little five notes course. So I think with that, I’ll stop. There was a question here from Simon, “Can you provide insight into indemnity coverage to do the P-Shot® and O-Shot®? I’ve taken your course, rejected every indemnity provider in Australia.”

Wow, that’s surprising to me because we have, yes, we actually do have people in Australia doing our procedures. So if something’s changed, it’s news to me. Let me show you how you would find that. If you go to and I will research it too, so in the US, because we have had now 16 years without any serious sequelae, we can be covered through Lloyd’s of London. Most of our providers just use their same provider. But that’s disturbing because Australia, I’m wondering if what’s happened or what information you’re getting, because Australia has been one of our biggest growth areas and I’ve been there and no providers there. But if you go, let’s go to O-Shot®®, here’s how you could find other people in your country if you click on find provider and then you go to Australia right there, click view, there are people there in Australia that are doing the procedure.

You just scroll down and call them and see how they’re doing it, and same way with the P-Shot®. And let me know what you find out. I’ll call some of them too and see what I can figure out that they’re doing. You can see this one since 2017 and the list keeps going. So hopefully that’ll help you. And let me know, I’m going to put my cell phone here. 251, there you go. Texting it to you in the questions. I want y’all to have my cell phone and the best way I know the time differences is quite a bit, so I don’t care. Just text me if I’m asleep, I’ll have my phone off and I’ll answer you when I’m awake. But that’s my cell phone. If you call, it’ll go to the office, but text me what you find out.

I’ll research it from my end and let’s see if we can get you covered. Wish you were in the States, I’d get you covered. The other thing is some countries are changing the way they think about PRP in general, but I think we’ll find… You can see some people have been doing it and are still doing it. So let’s see what we find out to get you covered. All right, let’s see if there are any other questions. And for those of you in the States, it’s very simple. Just go to the website and there’s a name or if you can’t find it, just call our office and we’ll give you a name of how to get covered. What usually happens is when the doctor gets our contact… Well, what usually happens is their malpractice just covers it. There’s really nothing safer than PRP.

So the idea of banning PRP is disappointing, especially now that we have stacks of research. It’s like somehow someone went back in time, not you, but someone. So we have lots of data to back it up and we’re all over the world, over 50 countries. But if, in the minority of cases the company in the US won’t cover it, and then we give the contact info to our provider, usually they can get it covered. They’ll get it covered by then telling the original provider, “Hey, I got a price.” And they’ll say, “Okay, we’ll cover you.” But we have two different companies actually that I know of in the States and both of them say that almost everything else in medicine is more dangerous than PRP, so they’re happy to cover it. Okay, so hopefully that helps you Simon and I don’t see any other questions, so…

What about the Doctors Who Copy You?

Wait a second. Here’s another question. “What’s your thought about competitors subscribing to the email and imitating your content?” That’s a very good question and no one’s asked me that in a while and it deserves to be talked about. If they copy a picture, that’s one thing, you have legal recourse and they shouldn’t be doing that. But if they copy your idea and without copying word-for-word, if they copy your idea, just consider it a compliment and move on. There are people obviously copying our O-Shot® procedure and doing some version of it. And so far the different versions I’ve seen, they’ve complicated it instead of improved it. The idea of a true innovation usually makes it less complicated and more effective simultaneously; if you complicate it without making it more effective, that’s a complication. Not an innovation, but it’s a sign of, it sounds cliche, but it’s truly a sign of success that someone is copying you.

And now, if you see a competitor that’s subscribed to you, you can always just take them off your list. If you’ve noticed, Dr. Joe is now on your email subscription, but I don’t even know if I would do that because you’re… Let me back up a second. If you feel like we’re all fighting over a limited supply of patients or money or just about anything, it feels like two dogs growling, fighting over a bone or something. But if you feel able to make something, then you’re not fighting over the thing that already exists. And that sounds sort of esoteric, but it’s not. This person who’s copying you, doesn’t know how to make content so they copy it. And of course in some ways we’re doing the same thing. I didn’t invent PRP, the brain I have, I didn’t go buy it somewhere, I just came with it.

The patients that find me, the ideas that I read and curate research is out. I just told you about research was done. I told you what Paul Bragg did. So there’s this idea of curating, which is what you do. That’s the first level, just curating knowledge and if someone is curating your knowledge, just be happy about it. If the other, I guess a more blunt way of saying it is if you worry too much about people stealing your stuff, it makes it difficult to make things because you’re so afraid that what you let go is going to be taken. One of my favorite quotes about that is in the early days, Bill Gates said, “I know the Chinese are stealing my software. I’m just very glad they’re stealing my software.” ‘Cause he knew the more they stole it, the more people would know about Microsoft and all of his stuff.

So they were inadvertently advertising him. So it’s hard to do. I’m not saying this is easy, but try to consider it a compliment. Get it out of your brain, and as long as they’re not doing something illegal, then just let them do it and focus on making the next thing. But very good question because it does hang up a lot of people and it will block you from making things. It will truly block you from making stuff. So I’m so glad, no one’s asked me that question in a long time or anything related to it. Thank you, Teresa. That’s something I should talk about more often and something I’ve struggled with. Something similar is worrying about worrying about what people think. And of course you have to worry some, because you want to do something that cause you to lose your license. But if you’re curating research… I left off the other 10%.

So it was curating things that either motivate or instruct people how to do what they already know. There’s a 10%, that’s new, but the other 10% is letting them see you as a person. There should be a thread of you in everything. If I read about the O-Shot® and there’s no thread of you in it, even if it’s just your picture or you explaining it in a video or you mentioning something about your training, you went and you trained somewhere under Dr. So-and-so, or you got trained last year or something, there needs to be you sprinkled in there, or I might as well be reading Wikipedia. But when you sprinkle you in there, then there becomes, so that’s the other 10%, 10% you, 10% new stuff. The other 80% or so is curating things that motivate or teach how to do what you already know, what your patients already know they should be doing.

So that’s the scary part and the question that’s related to what you ask, “How do I deal with people stealing my stuff or imitating you, subscribing to your email and imitating you?” The answer is, be glad and keep making stuff that’s worthy of stealing. The other question of course though is, what do you do when you’re criticized? And that’s a difficult one too. The problem with that, and I found the best way to deal with it is start to not pay attention to the praise either. Try to avoid being emotionally involved with praise or criticism. Look inside for both. Be your own critic, “I could have done that better. Could have done that better.” And your own cheerleader, “That sounds right. That was true.” Remember Hemingway said, “I just wanted to just write the truest sentence, then write the next truest sentence you know.” And so if you’re focused on as hard as you can, writing the truth to your people about how to be well and beautiful and have good sexual relations and how that makes your life better and health practices and how that makes your life better.

If you’re focusing on what’s true about that and you’re 80% curating the research, then okay, back in the day I had Kenny G. hair and people would sometimes criticize it. I didn’t care. I was just talking with my patients. They didn’t care. It made me… To me it was like being Tarzan, Leonardo da Vinci and Jesus all at the same time. I liked the hair, I thought it made me smarter. But then when I started representing our whole group, I shaved it because then it mattered not to me internally, it mattered to me externally because my purpose became to grow awareness of our group and our procedures. And so then my internal opinion was, I need to wear the uniform that’s best for that message from the stage speaking to physicians or on the news in Serbia or Ohio or California or wherever, and I’ve been all those places, on the news.

So even though part of your feedback might be, how is this going to affect people, in the end, the only voice you’ll listen to is the one inside. And to do that, you have to not pay attention to praise or criticism. It’s difficult. Okay, let’s see what else we got. I’m reading another question. Let’s see. I answered that one. Yeah, some people do. That’s the other thing. There are those who are doing our procedures with bad licenses. There was an article about this in the JAMA Journal American Medical Association, and I made them correct it to show that yeah, we do require a proper license and we check out credentials and we have a protocol. There is no other group that’s doing that with similar procedures. So they might be teaching, they might be doing it, calling it something else. But if they call it, because we have a mark that allows us to communicate to the patient that if they’re using this mark, they’re part of our group, we can enforce it.

And we own the marks in Australia. So if you see someone advertising the O-Shot® or the P-Shot® or the Vampire Facelift® and they’re in Australia, and you do not see them on that directory I just showed you, and there’s one for each procedure, you send it to us and we use Brandshield out of Israel, which has worldwide reach and we contact their internet service provider and make their website or those social media account go away. That lives, if you go to cellularmedicineassociation.org/trap, T-R-A-P, and that’s where it lives. So you fill out that form and you’re helping us by trapping someone who’s tricking people. It’s not just a money thing. If they’re not on our directory, we don’t know what they’re doing. The purpose of that directory is to communicate to people that you’ve agreed to follow a protocol.

And if they’re not on our directory, who knows what protocol they’re following. It may be better, but it’s most likely not as good, either way, they’re using our trademark to convince people to come see them to do something that we don’t know, and that’s illegal. So you fill that out and you don’t have to even put your name if you don’t want to, but if you want us to keep you informed about, we don’t ever share that, but if you want us to keep informed about the progress of it, you just put the person, you put the links to wherever they are, and that goes straight to our attorneys in Israel. If that doesn’t work, we have an attorney in Chicago. But we have worldwide reach, because we own the trademarks in the other towns, and we use the company Brandshield, which is not cheap. This is what your money goes for as being part of our membership.

So you can see they have, if you look at Brandshield.com, they have a wide reach and an amazing reputation. When I talk with the attorneys there, they’re in Tel Aviv and they are some smart, hard-working people.

They were working when Hamas was lobbing the bombs. During that threat, I said, “We’re going to take a week off. You guys are being terrorized,” but they were working from their bunkers in freaking Israel. So these are some hardcore attorneys and they have your back and we’ve got the legal trademarks to back up their efforts.

Okay, let’s see. Okay, I think that’s all the questions. Wonderful questions tonight. Brought up things I haven’t thought about for a while. So hope that was helpful to you. And I think with that we’ll call tonight. Good luck with all your endeavors. You have my cell, and you have my cellphone. Text me, keep me up to date, ’cause I think there’s got to be something we don’t know, because we have strong providers in Australia. All right, have a good night. Bye-bye.

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